Many of you may not be aware of the life of an artist. Here is a quick insight of the logistics of selling at shows.
Firstly, an artist enters a show to have their work shown to a wider audience and hopefully make a sale. Their first hurdle is framing. Framing is expensive and there is a very high chance the frame will get damaged during the setting up of a show. You watch organisers holding your work in an unsafe way and your filled with dread and nerves!
Secondly, there are the fees to enter a show – per painting! Sometimes your work gets rejected and so you lose you entry money (its a gamble I tell you!)
Okay – so your work gets in. PHEW! Your work is on the walls and someone buys it. WOOHOO! What a great feeling! (It no doubt is). So the cost of hours of work on the piece, the materials, frames, fees, delivering and picking up adds up right? Yes! But a percentage 20-35% of that sale goes straight back to the show.
But what about the paintings that did not sell? Lucky artist! You’re not allowed to enter them in the same show again! Nor will they except a work painted over a year ago (or a year and a half). They didn’t sell because they were bad works, maybe it was because there wasn’t enough people who attended the show or the right person didn’t cross its path (among other factors).
So, what do you do? You have to enter them somewhere else (which means more fees and more travel). So the artwork literally plays a ring-a-ring-a-rosey game (and expensive one), until it finds its owner or its time of being “shown” (the 1 year- 1.5years) is up.
The great painting gets taken out of its frame, for another. And the circle of artwork begins.